Does this sound like you? We’re already well into 2017 and you’re still trying to figure out how you missed out on doing some of your 2016 marketing strategies. Don’t worry, help is here.
If you’re a plumber looking to build your business, take heart — and try following these five tips for success!
Tip #1 – Make and stick to a schedule for social media postings. Work a month out. Create your messages and pre-post them all at one time so this important marketing step for your business doesn’t become a chore or get ignored.
Tip #2 – Take one afternoon and update all your customer and business contact information. At the same time, reprioritize your contacts and decide which deserve your “top tier” concentration efforts for the remainder of 2017.
Tip #3 – Take advantage of the upcoming Spring weather by create a “Spring into Action” discount or promotion to encourage your customers to have you handle their “Spring Cleaning” of pipes and other maintenance services.
Tip #4 – Renew your yearly membership in groups and associations that provide you with local networking opportunities, like the chamber of commerce and local business organizations. Then, look up the dates of the next several meetings, mark them on your calendar and commit to attending!
Tip #5 – Make some changes. Ask your distributor about the newest products available in the marketplace — like the Protector and Denali — that you can recommend to your customers this year to solve their plumbing problems. They’ll consider you a hero!